| Property | Value |
| Name | The Innovation Tree: A new PRA tool to reveal socio-psychological factors influencing innovation |
| Description | Van Mele, P. and A.K.M. Zakaria. 2002. The Innovation Tree: A new PRA tool to reveal socio-psychological factors influencing the innovation adoption process. CABI Bioscience and Rural Development Academy, Bangladesh.A new PR A tool nam ely th e Innovation Tree h as been developed. It h as helped people to visualise and analyse th e w ay in w h ich an innovation is spread over tim e betw een community m em bers. Not only did we find it to be a very useful tool to distinguish betw een innovators, early and late adopters, but also to h elp both outsiders and the community to understand some of the social and psychological dim ensions that influence th e adoption of an innovation within th a community. The Innovation Tree also allowed for investigating how different personalities or types of innovators play a different role in promoting the technology to their colleagues, wh ich is of direct relevance for developing farmer-to-farmer extension activities. |
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| Creator | admin |
| Created On: | 11/19/2008 17:24 |
| Viewers | Everybody |
| Maintained by | Editor |
| Hits | 689 Hits |
| Last updated on | 11/19/2008 17:27 |
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